“People say they want to save time,” CEO Sapone says, “but if you look at what they’re really saying, it’s that they want you to give them back time so they can spend it in the highest quality way.”Ĭopyright ©2023 Dow Jones & Company, Inc. Their start-up’s fleet of some 285 household managers, or Alfreds, as they are cheekily called (named for Batman’s dependable butler), sees to it that subscribers have tidy, well-stocked homes and, more important, a radical lightness of being. Marcela Sapone and Jessica Beck, both 32, set out to achieve just that sorcery when they launched the on-demand personal concierge service Hello Alfred in 2014. Now imagine a life wherein the weight of all of these microburdens has magically lifted. There will always be more groceries to be purchased, dry cleaning to be dropped off, candles and soaps and wine bottles to be procured. In November 2014, armed with 2 million in seed funding from. Copyright 2020 Pakpobox Hong Kong Limited. Hello Alfred Immediately after Disrupt, Sapone and Beck decided to launch Alfred in New York and to move their company there. Share to Facebook Share to Twitter Share to Linkedin Hello Alfred, a New York home service startup, has just raised 40 million. MagazineĪMONG THE MORE brutal realities of adulthood is the list of tasks and to-dos that, no matter how privileged or organized you may happen to be, never quite melts away. Differentiate yourself from your competitors and attract more customers and more business. May 31, 2018,12:43pm EDT This article is more than 5 years old. HOME TEAM Marcela Sapone (right) and Jessica Beck at Sapone’s home in Brooklyn.
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